By writing articles or reviews about The Bar and The Web Your Way then submitting them to sites such as http://ezinearticles.com you not only create back links to your website, but also very targeted traffic (higher conversion rates). Thousands and thousands of people are on these articles sites looking for interesting information on many topics.
All content must be original, and there are some strict guidelines to follow, but the time invested is definitely worth it. Good articles can create thousands of clicks through to your page, resulting in many people downloading The Bar, thus making you more money.
Remember, you do not have to be a complete expert! You just have to know more than the person reading your articles! Have fun with it and try to create an article a week, most article submission sites will not only train you on how to write great articles, but also give you real time stats on URL clicks and number of times your articles have been read! How cool!